> ## Content Index > Fetch the complete content index at: https://theainewsfiles.com/llms.txt > Use this file to discover other available public pages before exploring further. # Apple wants Siri to act more like an agent, Bloomberg's Gurman reports - URL: https://theainewsfiles.com/apple-siri-more-like-an-agent-gurman-report/ - Published: 2026-11-08T21:27:05.000Z - Updated: 2026-11-08T21:27:05.000Z - Description: Bloomberg's Mark Gurman says he is told Apple wants Siri to work more like an agent, and believes it could come as early as next year. FourWeekMBA noted that, as of 8 November, Apple had not announced it. - Author: J E Cowie - Tags: News In his Power On newsletter on 8 November, Bloomberg's Mark Gurman wrote that he is told Apple wants Siri to work more like an agent, and that "I believe the company could make Siri more like an agent as early as next year". FourWeekMBA noted that, as of 8 November, Apple had not announced an agentic Siri or a date for one, and that the "as early as next year" timing is Gurman's own belief based on his reporting. ## What Gurman says Apple wants Gurman wrote that Dots, Muse and Grok "can keep track of goals, determine what needs to happen next and continue pursuing objectives without the user initiating every individual step". "Apple ultimately wants to go in this direction, I'm told," he wrote. According to FourWeekMBA's reading of the newsletter, Gurman contrasted Siri in iOS 27.3, which carries out actions when a user gives a command, with ChatGPT's Dots, Meta's Muse and Elon Musk's Grok, which he said can be handed an [ongoing responsibility](https://theainewsfiles.com/perplexity-teammates-agents-ongoing-work-max/) and keep working between conversations. Gurman listed what those agents do: they "can remember projects and preferences over time, monitor connected sources for changes, proactively surface information, and decide when to pause and resume work". 9to5Mac described Muse and Grok Bot as agents that have their own virtual machines and can proactively handle tasks in the background, then deliver results. ## Pressure from the top The Verge, relaying Gurman, says Apple CEO John Ternus is pressuring Craig Federighi, who leads software engineering, to accelerate the Siri roadmap and deliver a powerful AI agent that can compete with OpenAI's Dots or Meta's Muse. In a closed-door meeting in recent weeks, MacRumors reports Gurman said, Ternus told Federighi that Apple needs to "accelerate" its software roadmap and "move quickly beyond merely making necessary improvements to Siri." ![Exterior view of Apple's headquarters campus](https://theainewsfiles.com/content/images/2026/11/shot2_exterior-view-of-apple-s-headquarters-ca.jpg) Apple's headquarters. Citing anonymous sources, Gurman writes that Ternus is "frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors". Federighi, Gurman points out, has been considered an AI skeptic with concerns "about the technology's privacy, security, societal and employment implications." Gurman points to a recent earnings call in which Ternus called agentic AI capabilities "promising". FourWeekMBA, quoting Bloomberg, says Ternus described Siri on that call as "primarily request-based today", and added that Apple wants agentic features done "in a way that protects security and privacy". ## What is nearer than an agent The Verge, relaying Gurman, says two significant Siri improvements are expected in the coming months. The first is fine-grained control over Apple's first-party apps, such as rotating and cropping images in Photos and organising Safari tabs, which is expected to land with iOS 27.3\. Gurman wrote that support for Apple's apps "could come as early as December", and he reported that examples in the iOS 27.3 beta include sorting Files folders and unsending an iMessage. The bigger change, integration with third-party apps, is likely to land later, in the spring, according to Gurman. The Verge says that would let Siri place an order through Grubhub or book a dinner reservation through OpenTable, for example. Gurman wrote that today's Siri AI "can properly answer questions, write emails and text messages, set reminders, pull information from the open web, serve up news and take basic actions inside apps". Gizmodo says the iOS 27 version finally fulfilled many of the promises Apple made in 2024 but remains more limited than other AI systems, noting that you cannot ask Siri to carry out lengthy agentic tasks in the background. FourWeekMBA reports that Gurman called a feature Apple showed at WWDC 2026 its "first truly agent-like iOS feature": a tool that would check the passwords saved to a user's Apple account for weak or compromised ones and change them site by site. By FourWeekMBA's account of the newsletter, it showed up early in the iOS 27 beta cycle and then vanished, though Apple's iOS marketing site still says it is coming. ## A reshuffled development cycle Gurman reports that Apple has changed how it builds its next operating systems. Apple traditionally splits each year's operating-system work into three milestones, M1, M2 and M3, each running eight weeks of four weeks of coding and four weeks of convergence, Gurman reported. For M1 of this cycle, covering iOS 28, iPadOS 28 and macOS 28, engineers got six weeks of coding, exploration and feature development and two weeks of convergence. Employees say they like the change, Gurman wrote, because it creates more time for coming up with ideas and exploring them before needing to lock things in. 9to5Mac suggested the change was likely driven by advances in agentic coding tools over the past couple of years. According to the report, development of the M2 milestone kicks off on Monday 9 November, when Apple will start to finalise what it plans to include. FourWeekMBA says the process change is reported from people Gurman spoke to, not from Apple. ## Questions over who runs Siri Gurman also writes that Mike Rockwell is still considering "leaving his role as vice president of Siri engineering — or Apple altogether — next year." Gizmodo says Rockwell headed development of the Vision Pro headset before he asked for and was handed the Siri AI reins, and that he has reportedly been grumpy about not getting enough credit for fixing Apple's digital assistant. If Rockwell leaves, Gurman indicates his Siri AI work could go instead to "Amar Subramanya, a Google veteran who was hired last year to shore up Apple's AI efforts, and Sebastien Marineau, a Federighi deputy." ## What is still only a report Apart from Ternus's remarks on the earnings call, what is above on the agent plan and the internal pressure comes from Gurman's reporting, not from Apple. MacRumors cautions that if the plan moves forward, the exact implementation remains to be seen. FourWeekMBA adds that the December and spring timings for app support are Gurman's reading of Apple's beta language, and that the password feature has not shipped. ## Sources Burkhardt, M. (2026) 'Apple aiming to make Siri 'more like an agent' as soon as next year: report', 9to5Mac, 8 November 2026, available at: [https://9to5mac.com/2026/11/08/apple-working-on-agentic-siri-ai-next-year-report/](https://9to5mac.com/2026/11/08/apple-working-on-agentic-siri-ai-next-year-report/?ref=theainewsfiles.com) (Accessed: 8 November 2026). Cuofano, G. (2026) 'Apple Eyes Agentic Siri as iOS 28 Stage Adds 50% Coding Time', FourWeekMBA, 8 November 2026, available at: [https://fourweekmba.com/ai-apple-eyes-agentic-siri-as-ios-28-stage-adds-50-coding-time/](https://fourweekmba.com/ai-apple-eyes-agentic-siri-as-ios-28-stage-adds-50-coding-time/?ref=theainewsfiles.com) (Accessed: 8 November 2026). Davis, W. (2026) 'Apple's CEO Reportedly Pushing for More AI Features, Faster', Gizmodo, 8 November 2026, available at: [https://gizmodo.com/apples-new-ceo-is-reportedly-pushing-to-stuff-more-ai-into-iphones-2000836769](https://gizmodo.com/apples-new-ceo-is-reportedly-pushing-to-stuff-more-ai-into-iphones-2000836769?ref=theainewsfiles.com) (Accessed: 8 November 2026). O'Brien, T. (2026) 'Apple is racing to make Siri more agentic', The Verge, 8 November 2026, available at: [https://www.theverge.com/ai-artificial-intelligence/1029552/apple-siri-ai-agentic](https://www.theverge.com/ai-artificial-intelligence/1029552/apple-siri-ai-agentic?ref=theainewsfiles.com) (Accessed: 8 November 2026). Rossignol, J. (2026) 'Siri AI Rumored to Become 'More Like an Agent' as Early as Next Year', MacRumors, 8 November 2026, available at: [https://www.macrumors.com/2026/11/08/siri-ai-rumored-to-become-more-agentic/](https://www.macrumors.com/2026/11/08/siri-ai-rumored-to-become-more-agentic/?ref=theainewsfiles.com) (Accessed: 8 November 2026). ## Picture credits - Top picture: John Ternus, Apple's chief executive. (© European Union (Amy Osborne), via European Parliament Multimedia Centre). Photo: Amy Osborne / European Union, European Parliament / European Union legal notice: reuse, reproduction and derivative works are authorised; must acknowledge the source or, for partial reproductions, cite the URL of the complete item; must respect integrity and not alter author/source indications. ([source](https://commons.wikimedia.org/wiki/File:John%5FTernus%5F-%5F20260528%5F%28EP-206032A%29%5F%28cropped%29.jpg?ref=theainewsfiles.com)) - Apple's headquarters. Apple Park, photo: Nils Huenerfuerst ([CC0](https://creativecommons.org/publicdomain/zero/1.0/?ref=theainewsfiles.com)) ([source](https://commons.wikimedia.org/wiki/File:Apple%5FPark%5Faerial%5Fview,%5FJune%5F2024.jpg?ref=theainewsfiles.com))